"Invest 1 lakh per annum for six years and get 1.35 lakhs guaranteed returns for the next 6 years" or "An insurance plan with guaranteed payout of 135% of premium amount". The offer sounds nice, especially with all the negativity surrounding ULIPs and inconsistent performance of ELSS plans. Anyone yet to think about filling up investments for the 80C quota for this year, would really be tempted.